NorthWest Auto Group
2024
The NorthWest Auto Group operates 5 different dealerships in Alberta and British Columbia, each with their own unique creative and marketing needs. As the creative director for the auto group, I have managed many marketing campaigns and initiatives for each location. Here is a small collection of my work.
Halloween Volkswagen Ads
Spooky Season Meets Style. For Halloween, I developed some VW ads inspired by classic horror films. Each ad is designed to capture the fun of this season. My team and I had a blast recreating the dark, mysterious vibes of iconic horror movies to showcase the Volkswagen line-up.
ID. Buzz Promotional Posters
When Volkswagen introduced the Type 2 microbus in 1950, it became an immediate icon, inspiring generations of artists, musicians, politicians, campers, and families with its free spirited design. With the launch of the 2025 ID.Buzz, the 100% Electric return of the Volkswagen bus, my creative team and I at West Edmonton Volkswagen created a series of limited edition prints to commemorate it. Much like the ID.Buzz, these prints were inspired by advertisements for the original VW bus with some modern twists.
These prints are available for purchase, and 100% of the purchase price will be donated to the Stollery Children’s Hospital Foundation.
