Resume

PROFESSIONAL EXPERIENCE

Creative Director | NorthWest Auto Group | 2024 – Present

  • Spearheaded the creative vision and direction for NorthWest Auto Group and it’s 5 dealerships across Canada.

  • Oversaw the development and execution of multiple campaigns, from initial concept through final production,

  • Led the team of graphic designers, copywriters, and marketing specialists.

Lead Graphic Designer | The Edmonton Stingers (CEBL) | 2023 – Present (Part-Time Contract)

  • Creating comprehensive branding guidelines for the upcoming CEBL season, ensuring visual cohesion across all digital and print platforms.

  • Create versatile design templates for ongoing use, streamlining marketing efforts.

Industrial Design Artist | Edmonton Design Week | 2023 (Contract Commission)

  • Conceptualized and executed a captivating promotional installation, significantly contributing to the success of Edmonton Design Week.

Graphic Designer | Canadian Elite Basketball League | 2023 (Short term contract)

  • Produced high-impact assets for TSN and TSN+, ensuring alignment with league branding guidelines.

  • Elevated online engagement through dynamic content creation for CEBL Game-Day.

Graphic Designer | The Edmonton Elks Football Club (CFL) | 2022 – 2023

  • Solidified the new visual identity of the historic CFL franchise, enhancing in-stadium visual experience and boosting online presence through strategic social media marketing.

Lead Designer | Grey Street Media | 2022

  • Led creative direction and design initiatives, managing high-profile design projects across various industries.

  • Collaborated with clients to translate their visions into impactful visual solutions, maintaining brand consistency.

PROFESSIONAL EXPERIENCE (cont.)

Industrial and Graphic Designer | Behrends Group | 2018 – 2022

  • Produced marketing materials, videos, and designed high-profile signs, awards, plaques, graphics, and logos.

  • Collaborated closely with clients to bring their design vision to life.

Brand Manager / Co-Founder | Frost Basketball | 2016 – 2021

  • Established and maintained a distinctive brand identity, managing content for social media platforms and designing impactful promotional materials.

Branding Designer / Installation Tech | Hallmark Doors | 2017

  • Rebuilt branding package and guidelines for long standing local company including website re-design.

  • Installed closet doors and organization solutions in residential and commercial properties

Graphic Artist | Cowan Graphics | 2015

  • Prepared production files for banners, vehicle wraps, posters, and all different kinds of printed materials

Design Intern | E4C | 2014

  • Designed and constructed a promotional art installation for promotion and artistic interpretation

3D Mapping and Design Intern | University of Alberta | 2011

  • Re-designed the mapping and wayfinding system for the University’s campuses

  • Modeled every building on campus in 3D